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Cheat sheet for customer loyalty



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A guide to capturing the micromoments you need to build lasting memories with loyal customers.

Polaroids instantly capture a memory and the emotion that comes with it. They’re tangible proof that instant gratification feels good.

Just like an album of Polaroids, customer experience is the cumulative sum of every memory or interaction with your company. Whether it’s making an appointment, checking a balance, or searching the web for information about your company, each micromoment is a snapshot of satisfaction. Within a flash, you can either build trust and create loyalty or sacrifice NPS, CSAT, or even losing your customer entirely.

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